Extracted from Graves et. al., Professional SQL Server 2000 Data Warehousing with Analysis Services, Wrox Press, ISBN: 1861005407; Chapter 18:   Web Analytics is the analysis of web data. More specifically, it is business intelligence that allows analysts to gain insight into their web-based businesses (e.g. e-commerce, customer support, etc.). Web Analytics allows you to understand customer behavior and identify common sales trends allowing you to personalize services for your customers and increase customer satisfaction.  It allows you to understand how well your products, content, and online processes are working.   The difficulty of Web Analytics is that it requires…